APO (African Press Organization), the sole press release newswire in Africa and the global leader in media relations relating to Africa, today announced its renewed and extended contract as exclusive supplier for press release wire distribution in Africa with the Nigerian Export-Import Bank (NEXIM), an Export Credit Agency (ECA) with a share capital of N50, 000,000,000 (Fifty Billion Naira) held equally by the Federal Ministry of Finance incorporated and the Central Bank of Nigeria.
The Nigerian Export-Import Bank was established as an Export Credit Agency with the broad mandate to promoting the diversification of the Nigerian economy and deepening the external sector, particularly the non-oil.
“For the past year, APO has played a substantial role in increasing NEXIM’s visibility, not only in Africa but also on an international scale, by distributing our press releases on Bloomberg and Thomson Reuters. We are Government's Trade Policy Bank committed to the diversification of Nigeria's economy away from oil for creation of Nigerian jobs and foreign exchange generation. We see our relationship with APO as a strategic one and are looking forward to working with them in 2015,” declared Mr Roberts Orya, Managing Director and Chief Executive Officer of the Nigerian Export-Import Bank (NEXIM).
NEXIM’s press releases are distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries, and more.
Used by some of the world’s largest companies, PR agencies, institutions and organizations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.
“We have built a solid relationship with Nigerian organizations that are driving the country's economic growth and we are proud to continue expanding our footprint in Nigeria, supporting media relations for clients ranging from ministries, to companies in the financial sector," said Nicolas Pompigne-Mognard, APO Founder and CEO.
APO (African Press Organization)
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Nigerian Export-Import Bank (NEXIM)